Asir Region Vision
To make the Asir region a year-round global destination, based on its authentic culture and diverse nature
Aseer Region aspires to cement its position as a leading global destination throughout the year by leveraging its rich, authentic culture alongside its diverse landscapes. This strategic focus aims to attract visitors from around the world and showcase the region’s unique cultural heritage and varied natural beauty.
Strategy
Based on the Kingdom’s Vision 2030, which is the starting point for the strategy and through which it seeks to enhance the position of the Asir region as a global tourist destination, the strategy was built according to four strategic pillars as follows:
Prosperity
Vital tourism economic opportunities based on unique assets and an ambitious community
People
Community engagement supported by a rich culture, authentic heritage, and equipped with tourism capabilities.
Planet
To preserve and protect our beautiful nature within a sustainable environmental system according to global standards
Enablers
An effective infrastructure to efficiently and effectively unlock the potential of the Asir region
Aseer Region Vision
To become a year-round global destination, based on its authentic culture and diverse nature
Prosperity|إقتصاد
Attracting tourists year-round with unique tourism programs and activities
- 1.1.1
Designing and developing the tourism experience in Abha and its destinations
- 1.1.2
Promoting and marketing the identity, offerings, and tourism services in the Asir region
- 1.1.3
Developing tourism services and products in the Asir region
- 1.1.4
Ensuring a distinctive visitor experience
- 1.1.5
Planning tourist destinations (Al-Namas, Tanomah, Balasmar)
Enabling small and medium enterprises to promote tourism development
- 1.2.1
Developing and launching programs aimed at building the capacity of small and medium-sized enterprises in tourism-related sectors.
- 1.2.2
supporting the development of the tourism sector through innovation.
Attracting economically sustainable investments to develop key sectors
- 1.3.1
Identifying and implementing a comprehensive investment plan for investment activities in the Asir region.
- 1.3.2
Developing and implementing an investment marketing plan for the Asir region to attract investors/small and medium enterprises.
People|إنسان
Developing, attracting, and retaining top talent to support the tourism sector
- 2.1.1
Implementing capacity-building and skills development activities in the tourism sector
- 2.1.2
Designing and launching a talent attraction and retention program
Promoting culture and heritage as a source of competitive advantage for the Asir region
- 2.2.1
Implementing capacity-building and skills development activities in the tourism sector
- 2.2.2
Highlighting the tangible and intangible cultural heritage of the Asir region
Increased community participation in the development of the tourism sector
- 2.3.1
Empowering the local community to play an active role in tourism development.
- 2.3.2
raising community awareness of tourism benefits and opportunities.
Planet|أرض
Preserving terrestrial, coastal, and marine nature to conserve biodiversity and ensure the sustainable use of resources.
- 3.1.1
Conducting a comprehensive environmental survey and implementing monitoring systems.
- 3.1.2
preserving water resources and ensuring their sustainability.
Restoring and enhancing degraded landscapes, damaged ecosystems, and lost biodiversity in the Asir region
- 3.2.1
Rehabilitating endangered wildlife and natural habitats
- 3.2.2
Implementing the Saudi Green Strategy at the regional level through the Asir Green Initiative for climate change adaptation
Improving resource management in the Asir region in a sustainable manner, in accordance with best practices to mitigate the effects of climate change.
- 3.3.1
Ensuring effective and intelligent management of environmental sustainability
- 3.3.2
Developing sustainable agricultural practices and promoting high-quality and unique products
- 3.3.3
Enabling sustainable ecotourism in the Asir region
Establishing effective partnerships to strengthen the growth of key sectors
- 4.1.1
Developing and establishing a clear and robust partnership model for the Asir region.
- 4.1.2
Studying the need for strategic enabler projects and developing a framework for their coordination and implementation.
Improving data integration and facilitating access to it to enable decision-making.
- 4.2.1
Establishment of an urban information center within the Asir Region Development Authority
Implementing effective planning and development at the regional level
- 4.3.1
Developing a detailed regional plan for the Asir region
- 4.3.2
Designing a new architectural identity for the Asir region and establishing land-use regulations
- 4.3.3
Implementing smart city concepts in the Abha metropolitan area and tourist destinations
Establishing effective partnerships to strengthen the growth of key sectors
- 4.1.1
Developing and establishing a clear and robust partnership model for the Asir region.
- 4.1.2
Studying the need for strategic enabler projects and developing a framework for their coordination and implementation.
Improving data integration and facilitating access to it to enable decision-making.
- 4.2.1
Establishment of an urban information center within the Asir Region Development Authority
Implementing effective planning and development at the regional level
- 4.3.1
Developing a detailed regional plan for the Asir region
- 4.3.2
Designing a new architectural identity for the Asir region and establishing land-use regulations
- 4.3.3
Implementing smart city concepts in the Abha metropolitan area and tourist destinations
Work Team
The Aseer Region Strategy is the result of the joint effort of the work team
Local expertise provided distinguished cooperation and quality participation to enhance our work
With Ministries / Vision Realization Programs and Authorities
مع المواطنين المحليين والشركات
مع الخبراء المحليين والجهات المعنية
مع الأمانة / البلديات
مع الوزارات/ برامج تحقيق الرؤية والهيئات
Alignment with Government Entities
Ministries
Entities and Vision Realization Programs
Goals
The Aseer Region Strategy aims to attract up to approximately 9 million visitors, generate up to approximately 26 billion Saudi Riyals in GDP, and create about 94 thousand jobs by 2030.
~9.1 Million
Visit to Aseer Region
~26 Billion Riyals
Overall Impact on GDP
~ 94 Thousand Jobs
Direct Additional Jobs to be Created
Authority Guiding Principles
The Authority's guiding principles are to follow a comprehensive approach that ensures coverage of economic, social and environmental aspects in an integrated manner. To achieve this, 4 guiding principles must be followed.
Prioritizing Assets and Their Sustainability
With development for the future (resilience and balance)
Celebrating Local Cultural Landmarks
Giving special attention to cultural richness
Working with and for the Local Community
Engaging the local community and ensuring its benefit
Preserving Authenticity
Bridging the gap between local culture and tourists from outside the local culture